“Let your hook be always cast; in the pool where you least expect it, there may be a fish.”

There are a number of ways in which you can obtain the valuable information you need to keep your business on course. For example, you can :

• Conduct surveys, either in person or by mail, primarily among your most important customer groups. From them, you can learn new or better ways to get business.

• Attend workshops, generally on very specific topics where you have a need for special expertise or experience.

• Go to conventions and trade shows, where you can see the newest equipment, visit with your peers, listen to experts talking about special subject areas, or make contact with potential suppliers.